AI Performance GEO, AEO
We help businesses build a stronger presence across search engines and the emerging AI-powered discovery ecosystem.
Ask about GEO / AEO Book a free consultation
Prefer to write? Send us an email at [email protected]
Who it’s for
Businesses whose website should explain clearly what they do, to people, search engines and AI assistants alike, and who want changes grounded in evidence rather than tricks.
It may be for you if
- Your site says what you do, but search engines and AI assistants describe you differently, or not at all.
- Traffic from search has dropped, and you don’t know whether AI answers are the reason.
- You are planning a new site and want it built to be found.
- You have been offered quick fixes for AI visibility and want an honest assessment.
01What you get
What you get
- A technical audit: crawling, indexing, canonical URLs, sitemap, mobile experience and speed
- Page structure and copy that answer the questions your customers actually ask
- Structured data that matches what each page visibly says, and nothing more
- A measurement plan: a fixed set of searches, Search Console data and dated checks in AI assistants
02In detail
What it involves
AI Performance is about being found and described correctly wherever people look for a business: in search results, in AI answers and in AI assistants.
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Technical audit
What search engines and AI crawlers can actually reach, read and index: crawling, indexing, canonical URLs, the sitemap, the mobile experience and speed.
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Generative-engine optimisation (GEO)
Clear, specific, well-structured content that AI systems can understand and quote accurately: who you are, what you offer, for whom and where.
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Answer-engine optimisation (AEO)
Pages that answer the questions your customers actually ask, directly and in plain language, so answers drawn from your site are correct.
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Structured data
Markup that describes your business, services and content exactly as the page shows them, and nothing more.
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Measurement
A fixed set of searches, Search Console data and dated checks of how AI assistants describe your business, compared with a baseline. We report what changed and what the data cannot prove.
03Why it pays off
Be described correctly wherever people look for you.
People increasingly meet a business through a summary: a search snippet, an AI answer, an assistant’s suggestion. A clear, well-structured site is how you influence what those summaries say.
Discovery has changed. Search engines now show AI-written summaries above the results, and many people ask assistants directly. In Pew Research Center’s analysis of real browsing, people clicked a traditional result in 8% of Google visits when an AI summary appeared, compared with 15% when it did not.
Fewer clicks make each one count, and make what the summary says about you more important. Search engines and AI systems both work from what they can read on the web. If your site states clearly what you do, for whom and where, they have something accurate to work from; if it doesn’t, they fill the gap from elsewhere.
The work that helps is not a trick. Google says its AI features need no special optimisation beyond good search practice, and our approach follows that: sound technical foundations, a structure that makes sense, answers to the questions your customers actually ask, and structured data that matches the page. The same improvements serve human visitors just as well.
Nobody can honestly promise rankings or AI citations, and we don’t. What we offer instead is a site on solid foundations, a fixed set of searches to measure against, and a record of every change and why it was made, so you can judge the results yourself.
Accurate descriptions
Clear facts on your site give search engines and AI assistants something correct to repeat.
Better pages for people too
Structure and answers that help machines also help visitors decide.
No dependence on tricks
Changes follow established practice, so they are less exposed when ranking systems change.
Measured, not assumed
Dated checks and Search Console data show what changed after each step.
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Fig. 1
8% vs. 15% of Google visits led to a click on a traditional search result when an AI summary appeared, compared with 15% when there was no AI summary.
Links within the AI summary were clicked in 1% of visits.
About this figure: 8%
Pew Research Center analysed browsing by 900 U.S. adults in March 2025. The result describes that panel’s behaviour, not every search or user.
Source: Pew Research Center, Google users are less likely to click on links when an AI summary appears in the results (external site), 2025
These figures come from studies and rules in other settings. They show why the work matters, not what will happen in your business.
04How we work
How we work
Audit the foundations
What search engines and AI crawlers can actually reach, read and index today.
Fix and clarify
Technical fixes first, then structure and copy, one documented change at a time.
Measure honestly
Baseline first, then track changes, without claiming causes we can’t show.
Search is no longer one results page. People find businesses through search engines, AI answers and assistants, each reading the web in its own way. What they share is a preference for content that is clear, specific, well structured and technically sound.
We work on the foundations: site architecture, technical foundations (crawling, indexing, speed), structured data that matches what the page actually says, and writing that answers real questions. We document which choices rest on established practice and which are still experiments.
Questions?
Have questions? Let’s talk.
Not sure whether this fits your situation? Tell us briefly what you’re working on. We’ll read it, ask a few questions and suggest a sensible next step, even if that step isn’t working with us.
- A short description of the problem is enough to start.
- No sales script and no obligation.
- You talk to one of the founders, not an account manager.
Ask about GEO / AEO Book a free consultation
Prefer to write? Send us an email at [email protected]
05FAQ
Frequently asked questions
Can you guarantee rankings or mentions in AI answers?
No. Nobody honestly can. We promise sound foundations and a clear record of what was changed and why.
Do we need an llms.txt file or special AI markup?
Google says its AI features need no special optimisation beyond the usual search best practices, so we don’t sell llms.txt files, special AI markup or hidden text as shortcuts.
What is the difference between GEO and AEO?
Generative-engine optimisation (GEO) makes your content clear and specific enough for AI systems to understand and describe accurately. Answer-engine optimisation (AEO) makes pages answer the questions your customers ask, directly and in plain language.
How will we know whether it worked?
We agree a fixed set of searches, use Search Console data and make dated checks of how AI assistants describe your business, compared with a baseline. We report what changed and what the data cannot prove.
What does the technical audit cover?
What search engines and AI crawlers can actually reach, read and index: crawling, indexing, canonical URLs, the sitemap, the mobile experience and speed.
What is structured data?
Markup that describes your business, services and content for machines. We add it exactly as the page shows them, and nothing more.
Do you also work on the content?
Yes. Page structure and copy that answer the questions your customers actually ask, directly and in plain language.
Does this help in Google as well as in AI assistants?
The same foundations serve both: one clear, well-structured site is read by search results, AI answers and link previews alike.
Can you help with a new site?
Yes. Information architecture and content structure for a new site is one of the kinds of work we do.
How much does it cost?
It depends on the scope. After a first conversation we describe what the work would include and what it would cost, in writing, before anything starts.